Books for Sale through Words in a Row

New! Hot! Books!

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(eBook) Making Money with a Website

by John Eberhard

If you have a web site and it is not producing leads or sales in the volume that you want, then you need this eBook! You'll find information that you can immediately use.

Learn:

• How to set up a successful paid search engine advertising account on Google AdWords or Yahoo Search Marketing
• How to set up your web site so people will give you their names and email addresses and become leads
• Setting up your web site so it is fully ready to take advantage of traffic that you drive to it, thus generating leads or sales
• and much more....

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How to Sell, Clear and Simple

This book, "How to Sell, Clear and Simple" really lives up to its name. Anyone ought to be able to read and apply the material from this brand new book by master salesman Harry Frisch to sell more, faster, smoother and with fewer headaches and heartaches. You can forget what you've learned elsewhere about sales (you probably suspect most of it was false or unnecessary anyway!) this book teaches you what you need to know to sell with a clear conscience and stay on top of the sales game with good communication. This has become my all-time favorite book on sales, better than "Big League Sales Closing Techniques" by Les Dane, which I also recommend, and on which I drilled daily for years when I was in sales "back in the day". This new book is a very good value at $29.95. There's no question: if you sell for a living or if some aspect of your job involves contacting people and getting them to do things, buy this book today and learn to master the process that leads to closing more sales, building more future business, and satisfying customers beyond their expectations. Based on the works of L. Ron Hubbard. Note this is the 2nd Edition, which was updated and expanded from the original - the first edition sold out quickly.

A "How to Sell, Clear and Simple Study Course" with all the drills and practical exercises to help you master the techniques explained in the book. This course contains a checklist of things to do, in sequence, to be able to apply for yourself the techniques contained in the book. You'll need someone with whom to do the drills, so find someone else who needs sales training, pair up, and go for it! (Note: The price of the book is included in the course -- in other words you get the book AND the course for $295.)

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The Small Business Success eBook #1

The Small Business Success eBook #1 - ebook. By Stan Dubin. Just $28.95!

Subjects covered:

• Hiring, training and keeping good personnel
• Getting organized
• Marketing and increasing sales
• Getting New Clients
• Financial stability
• Greater staff cooperation and performance
• Increased income and profits
• Reduced stress in the workplace
• More freedom for YOU!

(Based on the writings of L. Ron Hubbard - so you know it works!)

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Books for Web Design

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HTML Goodies

By Joe Burns, Ph. D. $5.78 US at Amazon.com

More than just a primer on how to accomplish what you want with HTML when designing a website, this is also a very entertaining book. Joe does a great job of making humorous examples and explains things well enough to understand them and use them. I wish I had found this book when first learning HTML.

The book has a whole HTML Goodies website that accompanies it, with examples and code you can steal (with his blessing). He shows you how it all works.

Joe's explanation of Cascading Style Sheets (CSS) is worth the price of the book all by itself.

Recommended for Novice and Intermediate HTML Coders, especially if you are trying to get away from a WYSIWYG HTML editor.

To order from Amazon.com, click here or on the picture of the book.

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HTML & XHTML - The Definitive Guide (6th Edition)

By Chuck Musciano & Bill Kennedy - $31.49 at Amazon.com

Okay, so I have too many books about HTML. It is of interest to me how different authors cover the subject differently. Sometimes I can't find the answer I want in two or three of the books on HTML -- then there it will be in this book.

This is THE book I turn to when wanting to know anything about HTML or XHTML. I code HTML and XHTML by hand, mostly from memory. When memory fails, this is where I look.

Recommended for Intermediate to Expert HTML and XHTML Coders. To order, click on the book above, or click here.

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JavaScript Goodies

By Joe Burns, Ph.D. $13.59 at Amazon.com

If you want to master the basic concepts of JavaScript, this is a good place to begin. He gives you plenty of doingness to accompany what he's teaching you -- lots of examples, quizzes, and so on. Well worth it.

The book links to his HTML Goodies website so you can see (and use) the many excellent examples of JavaScript he has created there.

Recommended for Novice and Intermediate JavaScripters. To order, click on the picture of the book, or click here.

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JavaScript for Dummies

By Emily A. Vander Veer - $19.99 at Amazon.com

Good for beginning JavaScript. Learn about JavaScript events and event handlers, and you've got it mostly licked. You can learn that with this book.

Comes with a CD full of examples. I prefer the Joe Burns book -- but this one will do in a pinch, all by itself.

For Beginners, Intermediates and Pros alike. To order, click on the picture of the book, or click here.

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JavaScript for Dummies - Quick Reference

By Emily A. Vander Veer - $10.39 at Amazon.com

This is billed as "The quick and easy way to remember JavaScript commands and Features" -- and it lives up to its billing. It is a companion book to the one just above. If you get that one, get this one.

I'd list it as invaluable when writing JavaScript. I panic when I'm writing JavaScript and I can't find this book on my bookshelf.

For Beginners, Intermediates and Pros alike. To order, click on the picture of the book, or click here.

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Books for Business

Speaking from Experience

"Speaking From Experience" is unique in that it is the only book I've seen that is like attending a seminar. It's written and illustrated in that kind of succinct seminar format, complete with examples, as if a great public speaker were delivering the information to you directly. It has illustrated solutions to the kind of real business problems you face every day. Problems like, "How come I'm drowning in things to do, but not enough production is happening?" or "I've got three employees in that area and I must lay one off. Which one?" or "What exactly do I need to actually do, in order to reach a goal I've set?" or "Statistics are level with last year. What do I do?" Based on the works of L. Ron Hubbard. You can buy copies of it new or used, from $2.00 to $30.00 at Amazon.

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22 Immutable Laws of Marketing

This book makes you re-think and question everything you thought you knew about marketing. It is usually under $20.00 at Amazon The 22 "unchangeable" laws of marketing deal with what people think about products or services or companies - if you need to know that sort of stuff, then this book is for you. Read it, even if you have to check it out of the library. Fasten your seat belts for a first class head trip!

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The End of Marketing As We Know It

Sergio Zyman was the guy who thought up "New Coke" in 1985 - widely regarded as the greatest marketing blunder of all time. Or one of the most brilliant marketing moves ever made (according to the results!) depending on how you look at it. While dishing out delectable bits of gossip (you'll find out why Madison Avenue ad agencies called him "The Ayacola") he manages to build a solid case for something I've been preaching for 30 years: Marketing is not some arcane art performed in a vacuum - marketing has to produce a measurable product or it's useless, wasteful, and should be stopped. By "measurable product" Zyman is talking about SALES. Finally, someone is speaking sense in the loony bin that was marketing in the 20th Century.

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Ogilvy on Advertising

By David Ogilvy - $18.40 at Amazon.com

One cannot hope to learn all there is to know about advertising from a single book. But this book goes a long way toward teaching you the basics of what works and what doesn't work to sell products in an advertisement. Since commercial websites are, or should be, advertisements for the products or services you sell -- this is a must-read.

Trust me on this. Just buy it and read it. Find out why you will never, ever put red text on a black background on a web page again.

Highly recommended for anyone doing website design or marketing or advertising. To order, click on the picture of the book, or click here.

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Confessions of an Advertising Man

By David Ogilvy

There is no price listed for this book because it is out of print. Do not despair, though, you can -- no, you SHOULD -- get this book. You can usually find it at www.powells.com, the huge Powells bookstore in Portland, Oregon -- they may be the largest used book dealers in the world.

I bought a used copy for $12.00 from them, in excellent condition, and I've read it three or four times and learn something new every time.

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The Elements of Style

By William Strunk Jr. and E.B. White - $5.56 at Amazon.com

What can I say about this book that hasn't already been said? It was written in 1935 and it is still in print, which has to tell you something. It has a small but useful set of rules about how to write. How useful? Extremely.

If you want to write well, use the guidelines in this book. It's an easy read, not your normal English book or book on style. There's nothing else like it. The rules are clear and definite and you should follow them. You will write better just from having read it. I try to follow these rules even if I don't always succeed.

To order this book from Amazon.com, click on the picture of the book or click here.

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Books for Better Living

When the Thrill is Gone

When The Thrill is Gone - softcover. By Stan Dubin. $28.95

This is a book about restoring the thrill to a relationship with true solutions to marital problems. It covers basic principles that you have probably never heard before. You are free to try them and see if they work for you. Subjects covered:

• The real reason relationships fail
• The Third Party
• How to handle the upsets after a fight
• Communications
• Communications - two best friends
• Putting order into your relationship
• Freeing your self from the past
• Choosing our people
• The emotional Tone scale
• The chart of human evaluation
• Knowledge, Responsibility and Control
• Increasing your ability to confront
• Help with the kids
• What is greatness

(Based on the writings of L. Ron Hubbard - so you know it works!)

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Confronting Diabetes

by Frank Davis, DPM, and Jere Matlock - $24.95

This is an unusual book about diabetes, in that it contains both factual information about the disease and its complications and true stories from people who are experiencing the complications of diabetes, in their own words. It suggests a way to keep from getting the complications or making them worse.

The medical explanations and advice in this book were written by Dr. Frank Davis, a foot doctor who has seen thousands of diabetic patients with foot problems, in an effort to help his patients avoid the complications from diabetes such as bone infections and even amputations. It also contains helpful information from several diabetes educators with the main message they want people to know about diabetes. It offers practical advice and hope to those who have diabetes, especially those newly diagnosed and those starting to experience the complications.

It is meant to give people with diabetes the information and motivation they need to modify their own habits and lifestyle so that the horrific complications of diabetes (blindness, nerve failure, kidney failure, amputations) never have to happen to them.

Although diabetes is a complex subject, this book is simply written so that anyone can understand it and apply the guidelines suggested. Here is a sample chapter worth reading.

You can order this book directly from Words in a Row for $24.95 (plus $5.00 for shipping) by clicking on the PayPal button below. If you don't have a PayPal account, you can set one up in about two minutes at the PayPal site with any major credit card.

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The Power of Agreement

by Klaus Hilgers, MA, and Jere Matlock - $45.00

Klaus Hilgers is an internationally renowned public speaker, seminar leader and management consultant. This book, "Harmony or Upset in the Workplace -- Your Choice", subtitled "The Power of Agreement", is based on one of his most popular and effective seminars.

Why suffer from upsets at work? This book offers practical advice on how to eliminate strife and upset in your workplace and replace it with productive harmony. Comes with drills so you can implement the advice easily. Find out how to get the agreement of your co-workers or employees, how to implement changes in your office without upsetting everyone, how to handle customer complaints without getting upset yourself, how to write effective office policy, and gain many other useful skills in working with people. Here's a sample chapter and drills.

You can order this book directly from Words in a Row for $45.00 (plus $4.50 for "book rate" shipping) by clicking on the PayPal button below. If you don't have a PayPal account, you can set one up in about two minutes at the PayPal site with any major credit card.

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Please Lord, Make me a Famous Poet
or at Least Less Fat

by Dean Blehert - $19.95 from Amazon.com

Dean Blehert is unquestionably America's premiere satiric poet. In this book he skewers every sacred cow from American and English poetry, hilariously and with formidable wit and panache. If you were ever forced to read Longfellow or Poe and pretend to admire them to get a good grade, you'll howl at his rendition of "Song of Hiawatha" and "The Raven." This book could well be the text book for a college course in English Lit, but academic America is unlikely to pick it up because... well, he flays them, too, exposing the rotten core beneath the lifeless exterior of the literature of academia.

As Dean says, his poetry won't save you, but it may locate you until a rescue party can be sent out.

Here's a sample where Dean tries to sell his soul to the Devil in exchange for fame and glory.

To order this book from Amazon.com you can click on the picture or click here.

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It's Not What I Thought

by Jere Matlock - $12.95 softcover (plus $3.00 shipping and handling) from Words in a Row. Over 100 poems, 93 pages.

A collection of poetry from the 70's to present time, mostly about love and family. Understandable poems that make a good gift for someone you love, someone who has had trouble in love (who hasn't?!) or someone who just likes poetry.

From the preface: "It occurred to me at an early age that it is not enough to mirror reality in descriptions of it, or to set down impressions of the way people behave, or the look of a thing -- even if it has never been said before. That kind of pointless commentatorism can go on endlessly. In my view, poetry ought to pull the attention out -- make someone more alive for having shared it with the poet. It should show, wherever possible, how we are at cause and leave one reminded, in some way, that we can be at cause over this world we're in, even in matters of love. We have enough messages already concerning the beautiful sadness of things, and we do not need more poets selling us on hopelessness, apathy, futility and the like. I've made an effort not to do that; whether that effort was successful I leave to you."

To see some sample poems from the book, click here.

To order this book, click the Paypal logo below.

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