Opt-In Email List Resources

This list of providers of opt-in e-mail addresses is provided as a public service for internet marketers. I created this alphabetical list because I couldn't find a central resource anywhere online listing all the providers of opt-in email lists.

Please send me an email (through our contact form here) if you know of another resource for opt-in email lists, or if the information here is incorrect or needs to be updated on a particular company. I try to keep this page updated regularly. The comments are mine (Jere Matlock) and are based on my experiences with the list providers in trying to locate for one of my clients an opt-in email list of Certified Public Accountants (CPAs) who own their own businesses.

Use this form to find an optin email list for your geographical area in the USA:

Opt-In Email Definitions:

CPA: (Used in this document to mean Certified Public Accountant - I was looking for a list of Certified Public Accountants or CPAs)

CPA: Note: There's another definition of CPA, which means "Cost Per Acquisition" -- which is a method of paying for emails sent out based on results, the "Cost Per Acquisition" of a client or sale for you. How that works: A company agrees to send out x number of emails for you, and you then pay them based on a rate of $X per customer you get or sale you make. There are very few email list brokers will allow you to pay on a CPA basis. Most of them want you to buy their lists on a "CPM" basis.

CPM: means Cost Per M (where M = one thousand) emails, and that's what list brokers will usually try to sell you. For example, sending out 100,000 emails at a CPM of $40/M would cost you $4,000. On a CPM basis they get paid for sending out emails on your behalf, whether or not you make any sales from those emails.

CPC: means Cost Per Clickthrough. When the email goes out, it will have a link for people to click -- some webpage for them to visit to get more info or to sign up or whatever. For a mailing sent out on a CPC basis, you pay for every clickthrough to that target URL, whether they buy anything or not.

SPAM: is basically any email that is sent out to anyone who hasn't agreed to receive email from that source. Those buying, selling, renting and using opt-in email lists walk a fine line between valid and welcome promotion and illegal and unwanted "spam". For example, when you sign up for a domain name at Network Solutions, you hastily click through a "terms and conditions" page that gives them the right to market to your email address indefinitely, and to sell that email address to others. You've "opted-in" to the lists of spammers - whoever can pay for the list from Network Solutions. In my opinion, email you receive based on that "agreement" is most likely going to be spam.

Anti-spam: We at Words in a Row are of the anti-spam persuasion, which is one reason we provide this list of vendors of opt-in email lists. Contradictory as that may seem (we've been blasted by anti-spammers for participating at all in this industry) our reasoning is this: We want marketers to be able to locate lists that ARE opt-in, so that they aren't tempted by and don't ever buy email addresses harvested from websites by robots or in some other way gathered without permission.

To help block spam from reaching your own inbox, there are several tools you can use: iHateSpam is a good anti-spam tool. At $19.95 it is affordable and does a good job of setting up advanced filters so you never see 95% of spam aimed at you. Its filtering system is sophisticated. Another good shareware tool is MailWasher from FireTrust - we bought the Mailwasher Pro version of this program for $30 and find it has really helped cut the flow of spam (note our link to it is an affiliate link).

The Spam Assassin program, set up and functioning on my server, has made the most difference for me personally with regard to spam. I have it set with a high threshhold, so that something REALLY has to be spam before Spam Assasin catches it. Even so, about 98% of the spam directed to me is now being caught and filtered by this program. A few spams still get through, but I have found that if you set the Spam Assassin threshhold too low, it will catch all HTML formatted newsletters and other emails you want to get and filter them out--not good. Overall, though, I have found it to be the anti-spam solution I have been looking for, and many of my web hosting clients have said similar things about how good a job it does at filtering spam. It is also easier to USE than any other anti-spam programs. Spam stopped being an issue for me when I started using Spam Assassin.

Notes & opinions about opt-in email lists: On a CPA basis, they only get paid when you make sales or get a prospect, so the risk is split - it becomes a kind of a partnership. Some companies will drop their CPM rate drastically if you offer some CPA or CPC incentive as part of the deal. They do have hard costs associated with sending out an emailing for you, so it makes sense that they want at least to have their costs covered.

What this means to you is that you should ASK and try to negotiate a CPA or CPC deal as part of a reduced rate on CPM emailings. Figure out how much commission you can afford to pay for a new customer or what percentage you can pay on each sale, and offer that as a CPA deal.

Personal note: In the days before email, I used to sell mailing lists for a small mailing list brokerage company that owned a couple of its own lists, but mainly relied on the services of brokers to fill requests from its customers.

So here's a word of warning about mailing lists (including email mailing lists) from one who has been there and done that:

Make very, very sure that you actually get what you order.

Brokers, especially, tend to think that whatever they have that is SIMILAR to what you want, IS what you want. They have even been known to fudge the way they write up sales contracts to reflect what you want, not what they have. So make sure you find out exactly where the names came from, how old they are, how current they are, how names are taken off the list, and what sort of guarantee they come with. Make sure that exactly what you order is specifically stated on the contract. Hope for the best, but have a plan in case you get the worst possible result - no result at all from the mailing.

I'm not an attorney, but I offer this advice based on many years of experience in and around the area of direct mail and email lists:

Always pay by credit card--that way you have recourse through your credit card company if you feel you have been cheated. If a company will not take a credit card as payment, it is one reason not to do business with them--they are making it harder for you to get a refund if you believe at some point down the line that you deserve one.

If you believe you have a valid complaint against a company that has sent out email or direct mail for you, take the direct approach to resolving any service problem:

Speak to the salesman from whom you bought the service, then his manager and then the delivery personnel, then start climbing their organization heirarchy until the problem is resolved. Always take good notes during those telephone calls. Send letters documenting any agreements reached to resolve the problem, and send copies to the top brass of the organization so they know there is (or was) a problem and can see it is handled. Typically those lower down in an organization will try to hide any service problems from their own top brass, so the executives may not have any idea there is a problem until they receive your certified letter.

If no joy from that approach, then the top brass IS the problem and you should start contacting the Better Business Bureau--BBB Online Dispute Resolution--and other trade organizations. Although you'd think the Direct Marketing Association--DMA--would be helpful, in my experience they probably will not be much help. They are a trade organization organized to support mailing companies, not consumers.

Business dispute resolution is a good way to go if it gets to the point where you feel that you've reached a dead end. Dispute resolution is ALWAYS less expensive than getting the attorneys involved.

If you get ripped off by any of these mailing list companies, don't forget that you have a voice - use it to warn others: Ripoff Report is a useful place to investigate anyone trying to do business with you, and to report anyone who has ripped you off.

As a last resort contact the state Attorney General where the offending company is registered to do business, or your own attorney if you feel you have a viable cause of action. In my experience, the odds are that it will cost more than it is worth to pursue legal action.

Real two-way communication, where both parties actually sit still and listen to each other, is a tremendous solvent. In my experience, it will resolve almost any business dispute.

That said--some sales offers just don't work and it is not always the fault of the mailing list company. So be prepared to use different parts of the same list to test your offers so you can find one offer that works well for you. To see how this has been done for about 85 years, read the classic book, Scientific Advertising by Claude C. Hopkins. The book is usually available through Amazon, and you can sometimes find it through Powells Used Book Store, or aLibris (both of those are great online bookstores).

Also be aware that most of these companies have a $1000.00 minimum order.

This page was last updated on 2008-05-09.

Best of luck to you --

Jere Matlock

Please note well: We no longer offer list brokerage services--this page is maintained for our own reference and available to the general public as a courtesy only. Please do not send requests for us to locate specific lists for you--instead use this directory to contact the companies listed and do your own research needed to find what you seek.

Optin Email List Providers

1000Lists.com.

Mark McClendon is the president of "1000 Lists", a mailing list and opt in email list brokerage firm. Mark says he has years of experience sourcing email lists from NextMark, mIn, SRDS, etc. (Added 2006)

1-800communications.com.

Evan Greenberg is the senior media buyer with 1-800communications.com. They own several auto lead generation sites and are looking for new partners to help them generate leads. They have the ability to work on a CPA, CPC or CPM basis. If you are looking to broker your own list of opt-in email names, contact Evan. (added 10/29/02)

1TouchMarketing.

Francesca Bon is Director of Special Accounts with 1Touch Marketing. Here's the blurb she sent me:

We are a dominant leader in opt-in self reported data. As compiler and aggregator of this data, we have the unique ability to target US and International Consumers and Businesses utilizing over 750 lifestyle selects or SIC segmentations. Our products and services include:

E-mail lists and deployment

Lead Generation

Banner and Pop-up advertising programs

Co-Reg program

Postal lists

Video-Stream e-mail

TEXT Messaging & SMS

E-mail Append

The founders of our firm, Dan Lansman and Anthony Bumbaca were former Sr. VPs with Equifax. With over 80 million e-mail records and 120 million postal files (not including B2B or International) our data is one of the most hygienic and largest databases in the marketplace today.

Contact info:
ph: 561.544.2656 | Direct Line
fx: 561.892.2618
123 NW 13 Street, Suite 212
Boca Raton, FL 33432

(added 04/10/2007)

24/7 Media

This company says it has the largest global permission-based email database in existence. They have 260 categories to choose from, but they don't have the list of such categories on their website. Here's a spreadsheet showing the lists managed by 24/7, which Amy Gosman sent me.

Contact Info:

Senior List Manager - Amy Gosman 212-231-7197

Brokered email lists - Matt McFee 212-231-7100

Their address is 1250 Broadway, NY, NY 10001

I found it difficult to actually achieve communication with anyone there -- all I got was referrals to other people and voice mail boxes saying people were off doing other projects. Good luck.

They mainly have consumer-related lists, by interest groups. Their only business to business list was the TigerDirect (Computer catalog and website retailer) list. They didn't have a list of CPAs.

Aboutlists.com

Nice snail-mail list selection features that can give you a count of what they have in moments. Call them at 877-792-1116 for info on their opt-in email lists.

All Media Inc.

Here's the description of All Media sent to me by their salesman, David Lusk.

We are a list brokerage firm, specializing in snailmail, email, and telemarketing list procurement. We don't manage any email files inhouse, but as a broker I can get anything on the market. We are essentially comparable to travel agents for the direct response industry. That is, we search for and provide targetted lists (business or consumer) for no extra charge. We receive our commission from the various list owners for whom we supply orders.

Contact David by email at dlusk@allmediainc.com or call 469-467-9100 or fax 469-467-9110.

AllMedia Inc.
6900 Dallas Parkway, STE 750
Plano, TX 75024

Acquirelists.net

Says they provide optin email lists and email appending service. That means they can take your opt-in email list and provide you with other information (snail mail, phone, etc.) about your list.
Contact email: Florence Haywood
Phone: 646-619-4865

Asked to be included on this page December 2007

Atom Direct

Says they provide "optin only" email lists.
Phone: (732) 671-5855
Fax: (732) 796-0016
150 Cherry Tree Farm Road
Middletown, NJ 07748
Email: sales@atomdirect.com

Asked to be included on this page September 2007

BlinkAds

Here's the description of BlinkAds provided by their representative, Tanya Alvarez.

We are online Advertising Agency that does email, custom coreg, contextual, and has an affiliate network.

Contact Information:
Tanya Alvarez
BlinkAds
P: (212) 254-3268
F: (646) 619-4170
36 E 23 St
Suite 5R
New York, NY 10010

BMessages Inc

Is a direct marketing information services company offering targeted lists, insight and results. They own and maintain a database of segmented lists by interest area. They have double and triple optin lists of golfers, investors, and consumer/shoppers. Moe Mathews is an account rep:

Contact Information:
Moe Mathews
BMessages Inc.
11357 Nuckols Rd. Ste 111
Glen Allen, VA 23059
800.216.4227 Main
800.361.1785 Fax

BuyLeadsEmail

Their webpage says: "Our Optin email safelists are 100% Optin and 100% legal to use. Your ad will reach only those prospects who have requested to be included in Optin safelists for people interested in new business opportunities, products and services."

Contact: Karen Sacks - info@buyleadsemail.com
122 W Washington St # 303
Ann Arbor, MI 48104

Karen asked to be included on this page April 2008.

Come and Stay

This is another name for RelationServe / Omnipoint. RelationServe.com is now apparently the US office of Come and Stay. Not recommended.

Conquest Media

Laura James of Conquest Media asked to include this information:

"Conquest Media is an interactive ad agency providing online media buying services as well as reliable opt-in email.

"Our main focus is online marketing through lead generation, email, search engines, site placement and pop-up advertisements. We work with marketers and publishers to identify and analyze their needs and provide strategic, results oriented marketing solutions. Whether your objective is to acquire new customers, retain valued existing ones, build brand awareness or increase revenues, Conquest Media will facilitate direct communications with any target audience.

"Conquest Media is able to deliver special promotional offers from emarketers, retailers, and manufacturers in solo email messages, popup/unders, banners and text links."

Contact:
Laura James
Conquest Media
Phone: 818-761-0621
conquestlj@sbcglobal.net

CoverClicks

Coverclicks says they have over 20 million unique subscribers, and that they deliver over 100 million emails a month. They do CPA, CPM and CPC advertising.

Contact: Josh Blumenfeld
President, CoverClicks
Phone: 845-638-1347
Fax: 845-634-7531

Data Champions

Data Champions sent me this blurb in 2006:

Data Champions is a leading provider of customized business lists and advanced data enhancement services. We provide industry specific opt-in Email databases that are custom built based on Employees, job titles, sales, SIC Codes, Geographic locations and various other parameters. We also provide data solutions like email appending, data appending, reverse appending, alternate contact appending, Data cleansing and Address validation.

We have the largest and the fastest growing opt-in Email database since our business records are sourced from Trade show attendee lists, new business registrations and various online directories apart from subscriptions from our Online portals, newsletters and surveys. Therefore our B2B Email append rates are between 70% and 95% and we have the capability to custom build prospect databases based on any specific target criteria. Our lists comes with complete business information and are suitable for multi-channel marketing campaigns.

Contact: Thomas Varghese
Phone: 281-657-6720

In Sept 2007 I received a complaint that Data Champions' lists are not all opt-in. A person who did not opt-in to their list sent me a complaint that Data Champions is selling his email address without his permission, and he isn't sure how they got it.

Direct Media Interactive

Direct Media has been around for decades selling snail mail lists -- they are one of the largest regular mailing list providers in the world. They now sell opt-in email addresses as well. However, their website doesn't tell you which lists are available. You need to call them or contact them by email at lmay@directmedia.com - Larry May. You can also call Larry at 203-532-2546.

Direct Web Advertising

Direct Web Advertising sent me this writeup in 2006:

We only provide 100% opt-in emails, are can-spam compliant and a member of the DMA.

DWA specializes in opt-in email marketing, direct mail, co-registration/lead generation and our patented 3D digital brochures. By successfully combining our understanding of multiple marketing channels, web-analytics, the latest advertising technologies and our clients goals, Direct Web Advertising is able to relieve you of the worries and pitfalls of this ever-changing medium and deliver the immediate results that our clients have come to expect from us.

Contact:

Peter LaBella
pete@directwebadv.com
Direct Web Advertising, Inc.
561.649.2792 (office)
561.649.8227 (fax)

EmailDirect, Inc

EmailDirect Inc. asked to be included on this page in July of 2006.

EmailDirect provides web-based software that allows online marketers to easily: build email marketing campaigns, manage email contact lists, send permission-based email messages and track the performance and return of email campaigns.
Contact: Kristine Dobson - KristineD@EmailDirect.com

E Options Unlimited

Terry Kern of E Options Unlimited asked to include this information as of August 2003:

"E Options Unlimited, Inc. is a digital direct marketing company specializing in strategic and reliable opt-in email services.

Our one-to-one direct email marketing solutions allow emarketers to be highly proactive with their email campaigns.

E Options Unlimited, Inc. delivers special promotional offers from the most reputable emarketers, retailers, and manufacturers in solo email messages. E Options Unlimited provides the connection between people who have the desire to obtain special offers and marketers who desire to reach those consumers and business's, all via an opted-in based email.

Our database contains only:

100% Permission based Opt-in-Emails

Access to over 60 million individuals online

Campaign Tracking

Here is what I can offer you:

Reasonable CPM rates on solo emails

Additional discounts available for mailing to the entire database

Terry Kern
E Options Unlimited, Inc.
954-524-2192
866-684-5162 fax
tkern@eoptionsunlimited.com
AIM: armouredwell

Edith Roman

A very respected snail-mail list provider, one of the pioneers in the field of compiling lists for direct marketing.

Contact Josephine Messina at josephine_messina@edithroman.com.

EmailMaestro.com

On 2005-04-14 we received a complaint against EmailMaestro from one of their former customers.

On 2005-09-04 we received another complaint of email harvesting and failure to remove an email address when repeatedly requested.

EmailResults.com

A resource of various opt-in email lists. Worth bookmarking. Thanks to Arnaud Lemaire for sending this one.

eMarketMakers.com

Asked to be included on this page. Here's what Evan Lovett of eMarketMarkers says:

"We work with just shy of 500 affliates, many of whom are included on [this page]. We're a subsidiary of the Vendare Group, incidentally.

Publishers that are approved on www.eMarketMakers.com have access to all of our 60+ offers, each of which is either exclusive to eMM or has proved to perform at higher than $1eCPM to the Vendare Group internal mailing lists (80Million+). From that point, all offers have creatives/banners available for preview & download, and links are created via an automated process. We also have stat reporting in real-time so a publisher can always check the status of campaigns. We offer CPA, CPM and CPC rates on all campaigns."

Evan Lovett
Syndication Coordinator
eMarketMakers
phone: (818) 817-2134
efax: (888) 572-4279
email: elovett@emarketmakers.com

eRewards

An e-mail based channel comprised of pre-qualified frequent travelers compiled from Delta Miles, United Miles, Hilton HHonors, & Hertz #1 Gold loyalty programs. They have over 400 points of segmentation for each of their 800,000 members.

They say that their "by invitation only" approach to member enrollment combined with their ability to "micro target" has resulted in being able to deliver click through rates of 8% to 18% on every campaign. They will guarantee a minimum click through rate of 8% on all campaigns. Their CPM rate is $175 ($0.175/name) with no set-up, select or send fees.

Chris Camillo ccamillo@erewards.com
Sales Manager
214-782-2825

eInterMix

(Previously EUniverse) -- tsmith@euniverse.com - "Contagious-Entertainment".

eUniverse has an email list of about 50MM+ users that are all opt in.

Todd Smith
6060 Center Drive
Suite 300
Los Angeles, CA 90045
tel: 310.215.1001 x201
fax: 310.258.2758

ethos Interactive, LLC

leah@ethosinteractive.com - sent me this blurb about her company on 2/10/2004:

"We are a boutique online advertising agency working with select advertisers and permission-based email lists. We are a great resource for general consumer email campaigns and high converting offers. We focus on quality of advertiser and quality of email list over quantity, which has been a growing trend within our industry over the last 2 years."
Leah Pentelute
Partner, ethos Interactive, LLC.
voice: 310.316.7153
cell: 310.722.5894
fax: 270.423.5522

EXMG - EXMMarketing

Here's a blurb from their home page:

"EXM Marketing is a leader in providing email marketing services to businesses and organizations around the world. Our mass email services include:

Email List Rental

Full Service Email Campaigns

Our exclusive " Talking Email " Marketing Services

Internet Marketing Bltiz Campaigns (Search Engines and Mass Emails Together)

Email Marketing for the Finance Industry

Self Service Email Marketing Software

Dedicated Email Servers at monthly lease."
info@exmmarketing.com.
voice: 630.897.6448
fax: 630.897.6895

Flying Post

Was also known as "Bastille Internet Promotions". Has a minimum $1000 order. They are based in Paris, France, with offices in London. I've corresponded with Angelina Dayan (adayan@flyingpost.com) about their lists. Their phone numbers are: tel. +33 1 55 52 11 70 - fax +33 1 55 52 11 79.

Angelina Dayan has been persistent and communicative. Flying Post has many large clients and their click-through percentages are stellar, among the best I've seen or heard of. (See their website testimonials.)

GolfPromo.Net.

Golf Promo is a full-service integrated marketing company that specializes in interactive marketing solutions for the golf industry.

sales@golfpromo.net
(516) 596-4402

Grizzard List Services

(800) 241-9351. 9-5 East Coast. There is very little data on their website about what lists they have, only that they have them. Here's their promo blurb:

"Whether it's list negotiation and rental for opt-in email or direct mail, Grizzard List Services will identify the right list for your target audience. The advantages that set us apart from any other list service resource are:

Extensive industry experience

Unsurpassed access to list sources and databases, including opt-in email addresses

Email lists are opt-in or "permission" email only

In-depth understanding of the entire direct marketing process

Integration within a leading direct marketing network

Immediate response to customer needs

Unmatched recommendations

For all strategically selected list panels, GLS is unmatched in its ability to provide detailed analysis and recommendations. We understand your market. We will find the right list source, represent your interests in the best possible manner, interpret the results, and deliver everything we promise -- on time and on budget.

With more than 25,000 mailing lists (including opt-in email addresses) available for rental, GLS performs a series of functions essential to the most effective list selections and alternative media program placements. We understand the total direct marketing picture and will put our expertise to work making your marketing program a success. We will assist you in setting and measuring your objectives, testing offer variations, and enhancing your creative. Because GLS is a part of the Grizzard Communications Group, we can work for you all the way through production, fulfillment and program analysis."

HiSpeed Media

They have two lists of 40 million opt-in email addresses. They also offer a lot of other services related to emailing. Contact Patrick Finn.

HtMail Limited

(Updated Feb 2005)

"We have over 100,000 total names. We offer a 10% clickthrough guarantee, but the key feature of our list is that we offer customer feedback. We give our list members the opportunity to comment on the web sites that are advertised to them, and we pass that comment back to the advertiser as a report. This makes our list a great starting point for any mailing campaign as you can get a user's eye view of the offering and modify it to suit.

We have no minimum order, so you can try as few as 100 names on our list for under $30--again helpful for testing. Our typical customers are small business with small budgets or larger businesses looking for real market feedback on their offerings.

Range of selection criteria includes:

Geographic - Country, State/County/Province, City, Zip/Postal Code

Demographic - Gender, Marital Status, Age, Birthdate, Number of Children

Household income

Lifestyle - Smoker, Home/Car/Motorcycle Owners

Cat/Dog/Pet Owners

Online buying habits

Sports, Hobbies and Interests

Special Interests: Travel / Gaming / Gambling / Shopping / Diet&Weight / Health&Fitness / Mortgages / Loans / Shares&Investing / Clothes&Fashion / Competitions / Money / Kids

Employment -Job Title / Job Type/ Business Type / Employees Business Description

Business purchasing responsibility

Dave Broadway at sales@htmail.com
For guaranteed response and customer feedback!

IDG Communications List Services

Traditional direct marketing list company with some email lists. Mostly hi-tech lists. For more information, contact:

ANDREW SAMBROOK:
Voice: 1-888-IDG-LIST ext. 828
Direct: 1-508-370-0828
E-mail: andrew_sambrook@idg.com

iEntry

Has 4 million opt-in names, mostly from hi-tech lists, available to rent. For more information, contact:

Jesse Doughty
Voice: 859-514-2720 Ext 258
Fax: 859-219-9065
iEntry, Inc.
880 Corporate Drive
Lexington, KY 40503

Information Product Services

- their website says they have 300,000 emails for $99, 500,000 emails for $149, and a million emails for $199.

Email: Double Optin Emails
Voice: 800-359-0156
Information Product Services
1874 Catasauqua Rd. #366
Allentown, PA 18109

This listing was added in Feb 2008 based on a recommendation from one of their customers.

Karizma Media Solutions, Inc.

Has 15 million opt-in emails. Can do email, pop-ups, banners. Targeting available. Optimization Technology. Campaign Tracking Systems. Does CPA/CPM/CPC mailings.

For more information, contact:

Justin Mathews, VP Sales & Marketing
Voice: 267-757-8721
Fax: 267-757-8724
Karizma Media Solutions, Inc.
Silver Lake Executive Campus
41 University Dr. Suite 400
Newtown, PTA 18940

Lifetime Marketing

For more information, contact: David. Lifetime Marketing is a lead generating company. They run specials on opt-in email leads. All leads have opted in from national ad campaigns, or from internet marketing. All opt-in leads have requested more information on a business opportunity or service. A recent special offer was 250,000 opt-in email leads with name, address, phone, IP address, email address and date for $200. These leads were less than 30 days old. They accept paypal.

L.I.S.T. Incorporated

Their website says: "Choose from the highest quality Business and Information Technology Opt-In Email Lists available!".

Contact: Lisa Koenig
Marketing Director
L.I.S.T. INCORPORATED
Phone: 516-358-5478 x110

Added 11/4/02

ListOpt.com

Ezine lists of many kinds are available, at 10 cents to 15 cents per name.

ListOpt Publications Inc.
#38-14968 24th Ave.
Surrey, British Columbia
V4A 9Y5 Canada
Fax: 206-984-4405
Support at ListOpt.com

List Galaxy

Here's the blurb provided by their marketing dept:

Over 120 Million opt in records (40 Million B2B and 80 Million B2C)
Targeted marketing campaigns in sync with your brand image with follow up email and telemarketing Services
Custom Built Lists to match your target audience's demographic requirements (so you can target prospects with profiles that match your best customers and bring in more deals to the table with improved deal size)
Email Appending and Data Appending to keep your existing database updated by filling in the gaps onto your database with all the ever-changing contact information in the market
Data Cleansing to keep your data base of sufficient quality which otherwise would impede your companies operational process

Contact - email: Hannah Daniel & phone: 800-878-4767

Name-Finder Lists Inc.

Has been in business since 1981 and works with many of the major Business, Consumer and High Tech mailers in California and throughout the US. Maintains a proprietary information database covering ALL the mailing lists on the market today (over 41,000), including over 11,000 opt-in eMail lists.

J. Bradford Pagano
Executive Director - Sales & Marketing
Name-Finders Lists Inc.
160 Sansome Street
San Francisco, CA 94104
Tel: 800-742-9869 ext 241
email: brad@namefinderslists.com

NextMark

Their website allows you to search for all types of lists and request quotes free. It was recommended to us by Bruce Neslaw, VP of Sales at Teramedia.

NuOS

Their website says: "NuOS specializes in the compilation and distribution of high quality marketing lists for the technology industry. We have a datawarehouse of over 1.3 million VARs, resellers, MIS Directors and developers provides our customers with an effective method of targeting their marketing resources for optimum results."

Opt In Email

Also known as Doubleclick. 1-888-853-9767. Ask for Jennifer Johnson.

They did not have a list of CPAs.

Opt-In Inc

They have tens of millions of opt-in email addresses, and appear to sell on a "CPA" (Cost per acquisition) basis, as well as on a CPM (cost per thousand) basis.

Caution: Because this page is a public resource, I am posting this note: I have received one report from a company concerning a bogus list purchased from Opt-In Inc. To reiterate my statements above: Make doubly certain you are getting what you pay for whenever you purchase any opt-in list from anyone. Also, get some client referrals and call them!

Note: I have received a second complaint about Opt-In Inc not delivering what was promised. Contact me for details.

Opt-In Real Big

Andrea VanCamp wrote in August 2003:

We have about 50M optin emails and can offer guaranteed open rates. We are very active in following FTC spam regulations. All of our data is Opt-in. Very competitive rates.

OptinRealbig.com LLC
Direct phone: 720-929-1980
Office: 720.929.1977

Permission DIRECT

They manage and broker targeted opt-in email lists for online direct marketing campaigns. In other words, they broker the sale of ezine lists. Although they had an "accounting" ezine list available, there was no guarantee it contained CPAs. There were several "tax preparation" lists also available. Not specific enough for me -- but maybe they will have something for you.

PostMasterDirect.com

Not to be confused with PostMaster.com. Also known as NetCreations. Big. Lots of lists. They have an excellent online process for determining which of their lists you want -- you can sort them demographically and geographically and so on right online, and determine what the exact count is going to be -- without ever having to talk to a human. In other words, their interface is very user-friendly and informative. Minimum order is $1000. I tried getting CPA/business owners -- the closest I could come was Accountants in the CEO/Executive position. They only had 65 such names, which they were perfectly willing to sell to me -- for $1000. I declined their kind offer. To correspond with a human there, contact Jennifer at sales@netcreations.com

RelationServe

(Previously Omnipoint Marketing) -- Their website says they have millions of opt-in names, and they sell them for as little as $2.00/M. Not recommended. As of December, 2005, I have received 5 complaints against them from their upset customers. Two of the complaints were for bait-and-switch tactics. Contact me for details.

ResponseBase.com

Provided this blurb in June 2003: "We provide technology-driven solutions that deliver superior performance for clients and agencies across all interactive media. We create solutions that bring in new business and sales. Our main focus is on customer acquisition, ROI, retention and effective marketing promotions through web and email programs."

For sales inquiries: aj@responsebase.com

Route72.com

Asked for inclusion on this page in April 2008. From their website: Route 72 is a data aggregate firm that specializes in the collection and sale of Opt-In Email Lists & Postal records and state of the art data append services. Since 1999 we have created relationships with major marketing and publication firms. These relationships have provided unique and responsive consumers and business leads to our system. Take advantage of the cleanest OptIn Email Lists in the business - as often as you want.

For sales inquiries: James Alamia - 877-576-2155 - route72@ureach.com

SimplerLeads

All leads come with full name, physical address, phone number, email address, IP address, date and time stamp. All are double opt-in for general business information.

Free leads are 2-4 weeks old for 30+ leads per day, Pro leads are $29.95 a month for 300+ leads per dayand just a few days to a week old, or Premimum leads are $99. per month for 1000 exclusive fresh leads per day. Pro and Premimum members get 4000 bonus leads a month.

Affiliate program pays 25% for the first tier and 10% for second tier for every purchase....even recurring monthly purchases. Leads are good for online and offline business offers.

Referred by Clarissa 'Kiki' Frampton, who says: "I have used SimplerLeads for a couple of months now...no spam complaints and the best prices for what you get that I have seen in my 4 years of purchasing leads."

SixChannels

SixChannels is one of the largest B2B opt-in email providers (multichannel details) and a leader in B2B email/data appending. SixChannels serves across the globe with clients like American Express, GE, IP Momentum, Airpartner, BAH, Glovia International, etc.

Contact info: Mark Thomson markt@sixchannels.com or Jack Williams
Title: Business Development Coordinator
Phone: 713-893-4177 or 713-893-4182
Fax: 800-504-8518

SixChannels asked to be listed on this page in June 2006.

SRDS

This fee-based site allows you to search for particular lists and provides quotes for their services. It was recommended to us by Bruce Neslaw, VP of Sales at Teramedia.

Synergemail

Now at 5-Star Lists. The only place we can find Syngergemail anymore is on other people's websites. Flashy website, but little data about who these guys are. Also, synergemail's direct website stopped working, which is never a good sign.

Here is their direct contact info:

Daniel R. Glatz
National Account Executive
301 Clematis St., 2nd Floor
W. Palm Beach, FL 33401
phone: 561.671.3797 x1129
fax: 561.671.4352
Toll Free: 866.796.3743

Target Opt-In

This is a listing of ad space available in various E-zines. They didn't have a list of CPAs or Dentists -- but they had a lot of large lists of such things as stock market report E-zines and so on. They give you the ad rates and samples of the E-zines. This site is very well put together. If you are looking for an ezine list on which to advertise, this is a great resource.

Targeted Email

Same as Opt-InEMail.com and Doubleclick.com (see above.)

Teramedia

Claims to have one of the largest and most responsive lists in the industry.

Contact Information:
Scott Hardigree
Vice President
Teramedia Corporation
801 N. Magnolia Avenue, suite 402
Orlando, FL 32801
[Phone] 407-420-1108 ext. 205
[Fax] 407-420-1124

Here's their marketing blurb:

"Unlike many email lists, most of Teramedia's records also have full postal, phone, and demographic/lifestyle selects available, allowing marketers to effectively target their email campaigns. Some of our email clients include Mercedes-Benz, Sprint PCS, Johnny Walker Scotch, The Hartford Insurance Group, and Microsoft. Our email marketing is CPM-based, however we are open to a lower CPM combined with a CPA component."

The Ad Manager

Mike Lynn
phone: 713.850.0607 ext. 100#
fax: 713.850.0468
http://www.theadmanager.com/datacard/

On 2005-03-24 I received a complaint against The Ad Manager from one of their customers.

The Data Source

Steve Harris
phone: 310-909-8695
fax: 310-461-1901

On 2007-10-18 we received a complaint against TheData-Source from one of their customers.

Travel Promo Inc.

Blurb provided for this page by Travel Promo Inc:

"Travel Promo is the premier provider of email-based customer communication and direct marketing solutions. We provide database-driven email company for ethical Internet marketers.

We only work with companies that are emailing to their own customers or to consumers that have given permission to receive commercial email.

Travel Promo Inc. provides its clients with a full range of email services and solutions, and with tools to fully tap the Internet's interactive email marketing potential."

sales@travelpromoinc.com
phone: 516-708-4710

Vertical Response

Added in February of 2006.

Virtumundo

Virtumundo was recommended to us in 2005 as having good results for being a relatively small list.

WebSponsors

This company specializes in providing CPA marketing to its clients.

Websquash

They have some mailing lists of webmasters for rent.

WorlData

Also known as permission-e.com. Worldata has been around for many years selling regular snail-mail address lists. They have a few opt-in email lists which sell for as little as $.15 a name. Their lists are interest related - PC gamers and the like. Not, apparently, CPAs or Dentists. Here's an example:

"10,000+.....Total File....$225/M [that's $0.225 per name]

The Business 2.0 Opt-In Email List (www.imaginemedia.com), published by Imagine Media, is a valuable business tool as it focuses on emerging trends in business today. Each issue is dedicated to the new business economy, new rules, and new leaders. Business 2.0 features articles on the new economy and how it affects different areas of business, including sales, marketing, career development, finance, and government. Topics include E-commerce, electronic marketing, today's business leaders, competing in the new economy, new business models, news and data for important investment and business decision making, new products, measuring E-business success and more. The Business 2.0 Opt-In Email List subscribers are business leaders and new economy executives. They are intelligent, creative thinkers who are keeping close attention to the future economy. They work in a variety of industries, including E-commerce, consulting, advertising, accounting, finance, market research, public relations and sales. These professionals subscribe to Business 2.0 for insights and perspective on the reshaping of the global economy.

Use This List For:

All Business-to-Business Offers, Home Office Offers, Executive/Personal Self-Improvement Offers, Seminars, Catalogs, Financial/Investment Offers, Travel Offers, Computer Hardware and Software, Online Services, High-Tech Products and More!"

That is a traditional rate card for a snail-mail list, if I ever saw one. Worldata's opt-in email lists were a little too generic for my client's needs but they may be what you are looking for. They have a "transmittal fee" of $75.00 per thousand. (Not sure what that's for but be sure to ask them!) For more information on any of their lists contact them at: (561) 393-8200 or email them at lists@worldata.com.

YesMail

You'll see that they do not have much demographic information on their names. They gather names based only on "interest category". When people opt-in to the YesMail system, they give their name, email address and interests. Their phone number (as of 2006) is 646-336-4155. Ask for email list sales.

Another contact there is Sam Shaffer, (sams@yesmail.com) who comes highly recommended for his responsiveness. I've also been informed that Yesmail also now has lots of demographic data on the people who sign up.

If you know of any other brokers of opt-in email lists who should be included above, please let me know. I'll be happy to add them.

I hope this listing has been of use to you -- feel free to send me your comments. Note: I do not find lists for people like you, who are visiting this page. If you need a specific list, do the research yourself: visit the websites, email the people listed above, or call the resources listed and make the effort yourself to find what you need. That's why this page is made available to the general public.

Jere Matlock

Return to Top of Page.

Overview

Opt-in email lists: a directory of various providers of optin e-mail lists. My recommendations for the best in the opt-in email business have (Recommended) next to the link.

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Email marketing software resource - A resource for anyone wanting to learn about permission-based email marketing, sending out a newsletter, managing an email list, and the different email list management programs.

Note: We accept a limited amount of banner advertisements on this page. They are always clearly marked as advertisements. If you'd like to advertise on this page, feel free to contact us about it. We also have affiliate links through some of these listings -- those are clearly marked as affiliates.

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