Shopping Search Registration
Get Your Product Listed in Shopping Search Engines and Directories
This page lists all the shopping directories and search engines, gives our advice on each one, tells you exactly how to register your site with them by hand, yourself, one at a time. We tell you where you can register your products by hand with the shopping directories and product-specific search engines.
If you sell specific products through a shopping cart on your site, you qualify as a shopping-driven website. Here we cover how to register yourself with the shopping search engines by register your products with lots of specific product listings. We also include a list of directories that will only include you if you are a shopping-driven website.
MORE ADVICE: About Merchant Accounts
According to HitWise the shopping search big shots in order by the percentage of the market they have grabbed (shopping search percentages) are:
- Shopping.com with 18.38%
- BizRate with 17.35%
- Yahoo! Shopping with 14.39%
- Shopzilla with 13.60%
- Froogle with 8.49%
Shopping search is always changing. If you have any feedback, or if there are corrections or additions to the information on this page, we want to know. Send comments to: seinfo@wordsinarow.com.
Shopping Search Engines
Search Froogle
Submit your products to Froogle(Free!)
Google's shopping search, Froogle, is a sub-site of Google that is for websites selling their own products only (no affiliates).
Because it is free, we recommend Froogle as a test market for those new to shopping search. The feed system is simple and allows you to drop out whenever you want. We generally recommend Froogle to anyone because it is becoming more and more successful as a market over time, and Google is slowly integrating Froogle listings with Google search results. A Froogle account will eventually be a marketing standard.
It is essential that you set up a "feed" with Froogle if you have products of your own to sell through your US website. To get started on the feed process, you need to have a Google account and sign up for merchant services. Click for more info on Froogle.
There is no cost-per-click for Froogle traffic. This sets it apart from its competitors.
Another option available in a Google Merchant account is to create listings at Google Base. A classifieds-style ad is very easy to set up in this XML database system. Like Froogle, it is currently still in testing, and is totally free. Few advertisers are finding a legitimate marketplace at Google Base right now, but it is very new and possibly that will change.
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Search Yahoo! Shopping
Submit to Yahoo! Product Submit
Yahoo! Shopping is the giant, the biggest fish in the shopping search pond. Yahoo! costs more, but is the most popular shopping search engine as of 2005. You will need to have a Yahoo! ID in order to set up your listings with Yahoo! Product Submit.
We do not recommend signing up for a Yahoo! Store if you already have an e-commerce site. The Yahoo! Store is an e-commerce solution, and we list those on our tools page.
What we're talking about here is getting your existing products (for sale on your site) included in those coveted Yahoo! Shopping listings. It works on a CPC (pay-per-click) basis and more information about it from Yahoo! is here.
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Search MSN Shopping
Submit to MSN Shopping
MSN (AKA Windows Live Search) has a popular shopping search. Unlike submitting your site to the Windows Live search engine, listing yourself in MSN Shopping is not free. Here are their advertising guidelines. Submission here is not as easy as it should be. However, MSN Shopping has some serious customer loyalty and has existed longer than most shopping search.
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Search Ask.com shopping
Pay PriceGrabber to merchandize on Ask.
Ask.com shopping (previously AskJeeves Shopping) is actually PriceGrabber. It's unknown when they wil replace these with their own AJInteractive listings, but a paid listing on PriceGrabber should get you listed on Ask.com right now. PriceGrabber does not allow you to advertise with them if your site utilizes pop-ups. None of our clients are using PriceGrabber, so we cannot make a recommendation either way.
More data from PriceGrabber about their service.
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Shop Become
Become Merchant Sign-Up
Become has generated some serious buzz, and is pretty new. There is no set-up charge here, but you will pay for traffic.
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Search Shop.com
Merchant Signup at Shop.com
Payment here is based on percentage of sales, as covered on this rate card provided. If you want to sign on as a merchant here, there is no automated sign-up. You have to fill in a contact form here.
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Shopping.com bills itself as the 4th largest shopping site, and claims a much better conversion rate than other sites, because customers come there specifically and only to shop. It is also owned by eBay, a marketplace giant. Start-up cost is $25.00 with future expenses.
If you already have a Yahoo! Small Business account, you can sign up for Shopping.com here through Yahoo!.
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Nextag has a popular, well known shopping search engine that works like a PPC. You can either create a merchant account with them or simply advertise on Nextag like any other site.
Merchant accounts cost different amounts and you pay per click depending on what you sell (anywhere from five cents to over a dollar).
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Shopzilla is another pay-per-click shopping search engine, rather popular, with various european versions as well. They are one of the larger shopping search engines.
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BizRate is one of the more prestigious and better known shopping searches to be listed with. BizRate has a well-known product rating system. You have to apply to become a merchant here, so be prepared for the third degree. It is worth it, though, to list here. BizRate powers Lycos Shopping, AOL Shopping, and more.
If you already have a Yahoo! Small Business account, you can sign up for BizRate here through Yahoo!.
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(Can't Submit Directly)
AOL InStore shows listings from either BizRate or Shopzilla, depending on who you ask. They're not saying on their own site. They are both listed above.
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A small search engine of products for sale on the internet and via catalogs. Do not re-submit if your site is already in Buyer's Index. Don't submit if your site sells services. To find out if your site is already listed, click here and search for your URL or the title of your website. (It's free to register here.)
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Search iWon
(Can't Submit Directly)
The shopping results at iWon come from AJInteractive listings right now. More information on AJInteractive is available here: AJ Interactive. Make sure you ask whether they still offer a listing that will show up on iWon, since iWon changes it's data sources regularly.
You can get listed here by creating a shopping template-site here. We do not recommend this for those of you with pre-existing shopping-driven sites; you want your shopping search traffic to arrive to your REAL site.
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Search MySimon
(Can't Submit Directly)
The shopping results at MySimon come from Shopping.com. Sign up for Shopping.com to be included at MySimon.
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Shopping Directory Submission
There are a few directories that are aimed purely at helping people shop online. Therefore, only online stores with shopping cart capability (allow orders to occur completely through the website) are accepted at the below directories.
A free, small directory which is only for products available through online shopping.
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NetShoppers
Add URL (Free!)
A small, free shopping directory. You can never be in too many of these. Choose your category before you go to the submit page.
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eLib Shopping Directory
Add URL
A well-regarded human edited and reviewed shopping directory. Carefully drill down the categories, and then choose your global location. Then you can Add a URL from the "Add URL" button on that page. It is either free (they want a reciprocal link), $50.00 or $150.00. You pay more for higher placement.
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One Stop Shopping Directory
Add URL (Free!)
This one is also human-reviewed and edited. Prices here for permanent inclusion range from $10.00 to $50.00.
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You're through the shopping-related submissions!
Continue to next page: Pay Per Clickthrough Search Engines.
ADVICE: Your site is shopping-driven, so create your PPC ads just as you did the merchant account ads above. You are creating product-name or brand-name specific keyword ads, so use URLs that link to a specific product purchase page. You, most of all, will need to set up conversion tracking with the PPC providers.
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Who this page is for: Any sites that sell specific products at set prices orderable through a shopping cart.
Who this page is not for: Shopping search is not usually for affiliate sites or directory-based sites. It is not for sites that require telephone orders, or have print-out-and-mail-in order forms. If you do not post your prices, you cannot be included in shopping search engines. If any of this is you skip ahead to the pay-per-clickthroughs to advertise in other ways.
Jump to:
Directories
- Yahoo! Directory $
- Alexa Directory
- About.com
- ODP / DMOZ.org
- AOL Search / NetFind
- AboutUs WIKI
- Chiff $
- Joe Ant $
- Uncover the Net $
- Ezilon $
- V7N $
- Best of the Web $
- WhatUseek Collection $
- LII
- AVIVA $
- Wow Directory
- Starting Point $
- Clush $
- Go Guides $
- Illumirate
- Skaffe $
- Qango $
- Site-Sift $
- Linkopedia $
- Excellent Guide $
- SevenSeek - $
- Rubber Stamped $
- Family Friendly Sites $
- AmericasBest $
- Galaxy $
- Level 10s Directory $
- Grafoff Directory
- Azoos $
- Click4Choice $
- InfoWebWorld $
- Thunderstone
- Information Outpost $
- SightQuest $
- Sporge $
- Got That Online $
- Dataspear $
- Index Unlimited $
- Gimpsy $
- Where2Go
- GoTo Directory
B2B Directories
- Jayde
- Kelly Search
- Business.com $
- Global Spec
- RL Rouse $
- International Dot - new!
- Business Scent $ - new!
- Advertising Pixels - new!
- Directory B2B $ - new!
- Jigsaw - new!
- Linked In - new!
Search Engines
Minor Search Engines
Meta-Search Engines
Shopping Search Engines
- Froogle
- Yahoo! Shopping $
- MSN Shopping $
- Ask.com Shopping $
- Become $
- Shop.com $
- Shopping.com $
- Nextag $
- Shopzilla $
- BizRate $
- AOL InStore
- Buyer's Index $
- iWon Shopping $
- MySimon $
Shopping Directories
"Pay Per Clickthrough" Search Engine Marketing
- Google AdWords $
- Yahoo! Marketing $
- Microsoft AdCenter $
- MIVA $
- Ask Sponsored Listings $
- Amazon ClickRiver BETA $
- Mamma Classifieds $
- Rolist $
- Business.com Ads $
- ePilot $
- Pulse360 $
- Kanoodle $
- LookSmart $
- Enhance $
- Lycos Insite $
- GoClick $
- Links2Go $
- ChaCha Ad Agent $
Other Search Engine Resources
- SearchEngines.com
- IneedHits.com
- Back Doors into Search Engines?
- SubmitMan
- Specialty Search Engines
- Search Engine Watch
- Tools
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