glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "Ad Exchange" mean?

Ad Exchange:
An Ad Exchange is a software system where publishers (those with advertising space to sell) and advertisers can buy and sell their ad space, often in real time through RTB. Examples of ad exchanges are DoubleClick Ad Exchange (from Google), Microsoft Advertising Exchange, and Yahoo's Right Media Exchange. There are many others.

 DigiDay: Ad Exchange


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