glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "Brandtipathy" mean?

Brandipathy is a portmanteau of "brand" and "antipathy". It means the toxicity of a particular brand among certain people. Example: "Volkswagen created brandtipathy among environmentally conscious consumers when it was caught cheating on the environmental quality tests." "Jane Fonda created brandtipathy among veterans when she socialized with the North Vietnamese."

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