Brandipathy is a portmanteau of "brand" and "antipathy". It means the toxicity of a particular brand among certain people. Example: "Volkswagen created brandtipathy among environmentally conscious consumers when it was caught cheating on the environmental quality tests." "Jane Fonda created brandtipathy among veterans when she socialized with the North Vietnamese."
Celebrating 25 Years of Creating an Island of Stability In the Sea of Online Confusion