glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "browsewrap" mean?

Browsewrap is a mostly unenforceable method of getting website visitor agreement to the terms and conditions of use of a website. Typically it involves a link somewhere on a page, that if clicked would take a visitor to the terms and conditions page of the website. Since visitors rarely actually click on such links, the "browsewrap" method of legal protection from visitors becomes unenforceable in court because the website visitor did nothing to express agreement with your terms and conditions. Compares unfavorably to Clickwrap.

 Lexology: browsewrap

25 years of online marketing

Celebrating 25 Years of Creating an Island of
Stability In the Sea of Online Confusion

Copyright © 1997-2024 Words in a Row - All Rights Reserved.