glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "COBRA" mean?

The COBRA acronym has many meanings, but the marketing acronym meaning is "Consumer's Online Brand-Related Activities." In other words, the things that consumers do online related to a particular brand, such as: leaving comments on a brand's website, subscribing to brand promotional emails, purchasing brand apparrel online, joining brand podcasts, and so on.


 Wiki: COBRA Theory

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