glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "CRO" mean?

CRO:
Conversion Rate Optimization [CRO] is the effort to make a landing page convert more visitors into prospects or customers. Such basics as the navigation of the website, the call to action, split tests (also called "A/B Testing") to determine what works and what doesn't, etc., are all within the province of CRO. It is the system by which one wrings from the traffic coming to a website every possible prospect and sale.

 Hubspot: CRO Guide

 Wiki: CRO


25 years of online marketing

Celebrating 25 Years of Creating an Island of
Stability In the Sea of Online Confusion

Copyright © 1997-2024 Words in a Row - All Rights Reserved.