Direct to Consumer [D2C] is the sales model of selling directly to the consumer. A good example is Jeremy's Razors [NSFW], who are marketing directly to the consumers (primarily men) who will buy directly from them. No middlemen. They aren't trying to get you to go to Walmart and pick up their product -- they'll ship it to you directly.
Celebrating 25 Years of Creating an Island of Stability In the Sea of Online Confusion
