glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "D2C" mean?

Direct to Consumer [D2C] is the sales model of selling directly to the consumer. A good example is Jeremy's Razors [NSFW], who are marketing directly to the consumers (primarily men) who will buy directly from them. No middlemen. They aren't trying to get you to go to Walmart and pick up their product -- they'll ship it to you directly.

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