glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "DMP" mean?

DMP:
Wikipedia: A Data Management Platform [DMP] is a unifying platform that collects, organizes and activates first-party data, second-party data and third-party data from online. Utilization of a Data Management Platform can be an important part of an organization's overall marketing strategy. In other words, the DMP pulls data from a bunch of different, potentially unrelated sources and allows a business to define specific audience segments ["publics"] to which they can then provide distinct marketing experiences [targeted advertisements].

 Wikipedia: DMP

 Medium: Top Ten DMP


25 years of online marketing

Celebrating 25 Years of Creating an Island of
Stability In the Sea of Online Confusion

Copyright © 1997-2022 Words in a Row - All Rights Reserved.