Wikipedia: A Data Management Platform [DMP] is a unifying platform that collects, organizes and activates first-party data, second-party data and third-party data from online. Utilization of a Data Management Platform can be an important part of an organization's overall marketing strategy. In other words, the DMP pulls data from a bunch of different, potentially unrelated sources and allows a business to define specific audience segments ["publics"] to which they can then provide distinct marketing experiences [targeted advertisements].
