glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "FLEDGE" mean?

FLEDGE:
First Locally-Executed Decision over Groups Experiment [FLEDGE] is something Google plans to launch in late 2022. It will store advertiser-defined interest groups with which the user's browser is associated. Google says it is a solution for remarketing, designed so it cannot be used by third parties to track user browsing behavior across websites.

 Chrome: Fledge


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