glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "Google Marketing Platform" mean?

Google Marketing Platform:
The Google Marketing Platform is an interface at Google for managing all of one's online marketing efforts through Google. This is what the DoubleClick ad serving platform has become over time, since Google bought it in 2008. It also contains the Google Analytics 360 Suite.

 Google: Marketing Platform


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