glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "HREFLANG" mean?

hreflang is a meta tag that is useful when one has translated pages of a website into several languages. Here's a sample of the hreflang meta tag at work on a page in English:

This is the canonical meta tag of the URL of a web page written in English:

<link rel='canonical' href=''>

and that English language page contains this hreflang meta tag in its <head> which informs Google that the page is in English:

<link rel="alternate" hreflang="en" href="">

and that English language page also contains this meta tag in its <head> which refers Google to a translation of that page into Spanish:

<link rel="alternate" hreflang="es" href=""> Looking at that tag, one can see that it refers to the original English page and it refers to a Spanish translation of that page. Google keeps track of such things.

 Botify: Hreflang

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