glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "Metrics" mean?

Metrics are another name for the statistics measuring quantities of such items as the number of unique visitors to a web page, or the number of new customers purchasing in a given time period, the number of clickthroughs in a day or week, ad impressions per hour, day, or week, etc. Metrics are typically the raw measurements of such items, as opposed to "massaged" numbers. Essentially it means "the number of things measured" or "the number of things metered" (as through a gas meter or speedometer).

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