glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "Programmatic Media Buying" mean?

Programmatic Media Buying:
Programmatic Media Buying [PMB]uses automation (apps) to buy advertising space on which to display ads (called "media buying"). PMB sometimes uses algorithms that serve ads that are very targeted. Placing ads manually can be very labor-intensive; PMB automates this process and can achieve higher returns on ad spend [ROAS].

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