glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "PMP" mean?

PMP:
A Private Marketplace [PMP] is a software system whereby publishers with ad space to sell make that ad space available in real time to pre-selected advertisers through real-time bidding [RTB]. This allows for exclusivity and finer control by the publisher over what gets advertised on one's ad space.

 BlockThrough: PMP


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