glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "Spin" mean?

Spin is like the "English" applied to a pool ball with a pool queue. It distorts the path of the ball and makes it curve or slant in some direction. In marketing, it is a form of double-speak where something good is phrased so as to to seem bad, or something bad is phrased to seem good, or at least not bad. One could spin "I was fired" into, "I am currently between work assignments due to downsizing by my previous employer." One could spin "Because of inflation, people can't buy as much food" into "Experts predict obesity rates in America will decline because of economic factors." It's another name for slant or bias.

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