glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "SSP" mean?

Supply Side Platform [SSP] is software that helps a publisher (someone with a website or a bunch of websites with ad space on them) to sell advertising to fill that ad space at the highest price possible (including through Real Time Bidding. Compares with Demand Side Platform, which advertisers use to get the best price they can for that same ad space.

 DigiDay: SSP

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