glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "TCPA" mean?

Target Cost per Acquisition [tCPA] is Google's term for the "average amount you'd like to pay for a conversion. The target CPA you set may influence the number of conversions you get" from Google AdWords ads. Setting a very low target may keep your ad from being displayed as often, which will limit the number of clicks you will get from your ad, and will thus result in fewer conversions.

 Google: tCPA

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