glossary of SEO terms
SEO & Online Marketing Acronyms & Terms

What does "Touchpoint" mean?

A Touchpoint is a point of contact or interaction, especially between a business and its customers or consumers. A touchpoint can be defined as any way a consumer can interact with a business, whether that is person-to-person, through a website, an app, curbside pickup, drive-through, or any other form of communication.

 Wiki: Touchpoint

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