Hard Costs of Search Engine Registrations

What does it cost to register a website?

While it is often free to register at search engines and directories, there are also quite a few search engines and directories that charge for inclusion. (Like you, the search engines are trying to stay in business by making a profit.) We try to just put the ones we feel are worth it on this list.

As of January 2013, for a typical site the hard costs of search engine registration consist of:

Search Engine Registration and Directory Submission

As you can see, they run a minimum of between $1200.00 (for cheaper, yearly renewals) and $1500.00 (for perment placement when available) to get listed with.

You can also choose to submit to second-tier search engines if you choose to - we don't usually - which adds a bit more to the costs - about another $150.00.

Your total for all registrations will range between $800 to $1700 in hard costs, depending on how many pages of your site you register, and how many places you register. $900 is the bare minimum you'll need to spend on hard costs of search engine and directory registrations.

Contact us if you'd like to request that we provide directory and search engine registration services. If we do your registrations for you, and you have already signed up somewhere (and paid) we won't re-list your site. There are some additional small, paid directories in our list that may need to be done - usually depending on whether your competition is listed there already or as replacement for some other that could not be done). We never exceed an agreed-upon budget.

Search Engine Marketing campaign creation is not part of our registration services.

Notes: We used to list LookSmart on this page, but we no longer consider them a good risk. We no longer recommend PPC advertising on Enhance Interactive. Click that link to see why. We no longer recommend paying to list a site with the Yahoo! Search Engine as it is clear that they are actively spidering sites - there's no need to pay to get into their search engine.

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