What are you really trying to accomplish through your website? If it is a commercial website then it has several purposes, but the main thrust must be to sell your product or service. To put it bluntly, "To make you money". So:

  • First, your website must be an effective advertisement for your product or service.
  • Second, it should give your visitors enough information about your company so they feel confident about buying from you. You should provide the kind of info that used to be found in corporate brochures, fact sheets, testimonials and so on. We used to call such things "sales aids" - now those need to be part of your website.
  • Third, it ought to further your Public Relations message to the general public about the kind of company you are and the good things you are accomplishing.

Your website may not need flaming logos or the latest sliding text animations to accomplish those goals. What seems like a good idea to a website designer is not always good for the website!

For tons of practical advice on how you can accomplish your goal of making more money from your website (and how we might help you) see our How to Design a Commercial Website page. Or contact us to develop a business website for you, or make your existing site actually do what it should have been doing all along.

Search engine optimization is still the single most effective thing one can do to market a website on the net in 2022. Marketing websites is not yet a science -- it's still an artform. We've practiced the art of website marketing since 1997, to help our clients' websites make money for their owners.

The first and most important step is "Search Engine Optimization" (also known as "SEO") of your website, which is achieved by making your pages very visible to the search engines, giving them exactly what you want them to see when indexing your site. This helps give your site a high ranking in a search engine like Google when someone searches for your product or service. SEO is not the only ingredient for good rankings in the search engines, but it is the most important for most websites.

We routinely get #1 placement at search engines like Google and Bing for our clients. Sometimes this is easily done by slightly modifying a website, and sometimes it requires a complete re-design of a website to do away with things that make your site invisible to the search engines. For lots of free, practical advice on how you can do search engine optimization on your own site (and how we might be able to help you), visit our Do it Yourself Search Engine Optimization page.

Check our blog posting for information on the most effective methods of how to get relevant links to your website from other sites. This is a very important part of how to get a site to the top of the search engines.

There are two major factors on which good rankings at Google depend:

  1. Having lots of relevant text content on your website about your keywords, optimized so that Google can see them, with keywords and supporting text where they need to be to tell Google what each page of your site is about.
  2. Having many links to your website from other relevant websites.

For useful tips on how to further market a commercial website (and what we might be able to do for you) visit our Marketing a Commercial Website page.

If you own or market a website, get a free 15-minute phone consultation from Words in a Row.

It's easy! Call 541-655-0285 now to set up your free appointment or contact us by email to set a time.

We always try to give you at least one thing you can do to improve your site in this free consultation, and no-one will twist your arm to buy anything.

"Sometimes you just get real lucky. Finding Jere Matlock and Words in a Row was, for me, one of those special times! Not only does my site about Miami condos look great -- really clean, not junked up -- but it's ranking like a racehorse! And to top it all off, Jere's a heck of a guy. From design to SEO, coding to linking, he really knows his stuff! Thanks Jere."

~~ Ned B.
Miami Condo Lifestyle

"We've been working with Jere for about 8 years now. One of the first big projects we did with him was to restructure our site and improve its SEO (search engine optimization). A few months after that, our site started taking off to new levels of visits we had never seen before. Since then, we have been working tightly with Jere on many aspects of our online efforts. His competence in the area of SEO is tremendous. I want to add that Jere has always been there to pick up the phone and answer random questions we've had over years -- and here we're talking all aspects of SEO and websites in general. To start listing the number of projects would take too long but just wanted to point out that Jere is one of the most important factors in the power of our website. As I write this... we have another HIGHEST EVER weekly number of visits to the site and we have just hit 100,000 unique visitors [in one week] for the first time! 99% of these visits are ORGANIC."

~~ Patrick D.

" I would highly recommend Words in a Row for search engine optimization and web site development."

~~ Dr. Andy Blatt
St. Louis Eye Care

See more testimonials!

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We are updating the design of our site; since we have been putting a lot of our clients' websites into the Bootstrap Platform, we thought it would be a good idea to do the same here so our own website displays nicely across mobile devices.

See our blog post on Why We Don't Use WordPress to Build Websites

See 's blog post on What You Need To Know to do an SEO Audit.

Also, we've updated our blog post on How to Silo a Large Website.

See our latest article on Link Building after Panda/Penguin.

Contact us.