How to get your site in Google


google search Search Google

To see Google's explanation for why your site may not be getting crawled or indexed by Google, read this.

Submit a google XML sitemap if you're really interested in getting the scoop on what Google sees at your website. Google will even let you know which pages is it having trouble crawling, sometimes with links to why. It will also include any link from any other site that Google found that is broken that leads to your page. We highly recommend having a Google sitemaps account. You get access to all the webmaster tools from within one.

At Google you can also buy "Adwords Select" -- another name for pay-per-clickthrough keywords. This means that you get a little text ad in a tiny box at the right of the search results for the keyword phrases you select. It might be worth it for you -- it is for many of my clients. Sign up and fill in the form at Google, and they'll tell you what it will cost you per month.

Bid only what you can afford -- and watch carefully the return on your investment!

Those with very expensive products or services with a lot of profit in them and low overhead (consultants, expensive software and so on) should do well with this Adwords Select service. If you're selling something small, common or inexpensive, or if you don't have a lot to spend on advertising, this pay-per-clickthrough service from Google probably will not work for you. I have one client who bids $7.00 per clickthrough -- and it is very worthwhile for him. Another client cannot afford to pay more than $0.15 per clickthrough. The minimum you can pay here is $.10 per clickthrough. They have recently raised this from 5, and we found that most of our low-budget clients are required to bid ten to twenty cents a keyword now, minimally. Be prepared to pay a LOT to rank high for any keyword that is competitive.

To get the most out of Google, get listed in the index AND pay for Adwords Select -- otherwise you are missing a good marketing opportunity.

Google also has a program called AdSense, where sites can sign up to display the AdWords ads on them. The sites get a piece of the money for being another display source. To see what kind of ads Google would put on your site if you were to sign up with them, visit here: What is Google AdSense and fill in the form. Note: Google is somewhat selective about where they put their ads. If your site is easy to navigate and has a lot of traffic going to it, AdSense should allow you to join and become a publisher of their ads.

March 2004: One of my clients who has had great success with Google Ad Words Select has given me his "hat" write-up on How to get the most from Google Adwords, how to get your ad accepted and not "slowed", how to pay less at Google and still stay up toward the top of the sponsored listings, how to make your key word display in each of your advertisements that Google displays, and so on. This is great info to know about Google AdWords!

This is an interactive search engine relationships chart from Bruce Clay, one of the leading lights of the SEO world. This chart used to be really complicated back in the late 1990's. With the ascendency of Google and the demise of other search engines, it has gotten really simple. There are really only three players right now: Google, Yahoo, and MSN. Every other search engine is way, way back in the pack. Note: As of Nov 2010, Bruce Clay's chart hadn't been updated to show that Bing now powers Yahoo search results; as of 2010, there are really only two search engines left now -- Google and Bing.

Google Tools

Here is Google's advice to Webmasters and a form to report cloaked or spammy pages to Google. If you do a search at Google and it turns up a page that doesn't relate to your search phrase, you should report it. It means someone is manipulating them with cloaked pages, doorway pages, etc.

Your Site Isn't Doing Well at Google?

Here is Google's list of answers to the frequently asked question, "Why isn't my site doing well at Google?. They also give you several tools to help figure out why your site's rankings are not doing well.

Google Reinclusion Request

If you've violated one of the guidelines that Google has given us all, and you've discovered it because they penalized your site and you've been completely dropped from all Google results, don't panic! You can still get back into Google's good graces. Basically you fix your site, apologize, tell Google you won't do it again, and they'll (probably!) put your site back in their index. Here's where to go to do that and learn all about the process:

Google Reinclusion Request

Back to Search Engines page.

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